The huge amount of data collected through location based services opens new scenarios and discussions around the theme of opportunities provided thanks to this data and the risk of intruding drivers’ privacy. When a customer subscribes to a tracking service, he is aware of the benefits and assistance he can get and fully accepts the terms and conditions of his contract. But when third parties decide to implement tracking systems for various reasons, amongst which the cost optimisation and efficiency of their business, the dynamics change and are more about the relationship between the company staff and employer.
Data security and usage are the major matter of concern. As far as data security is concerned, Vodafone Automotive has made technology choices aimed at guaranteeing the highest possible level of customer data protection, thus supplying the best credentials to car makers, insurance companies, fleet managers and public authorities. As a matter of fact all processing takes place in accordance with good practice and the legislation in force concerning the processing of data. Data collected in the Zurich server are encrypted using a powerful 256-bit algorithm and are located in a dedicated infrastructure.
Data is used in an anonymous way and is then aggregated, following tracking schemes at predefined intervals. Except in the event of a theft or if a specific tracking request is sent in writing by the customer, Vodafone Automotive does not have information concerning the car itinerary and location, its instantaneous speed and/or acceleration/braking. The personal data required to deliver the services is stored during the term of the services and thereafter for as long as necessary so that Vodafone Automotive can fulfil its obligations in accordance with legislation and other statutes.
Data may be used for statistics purposes, in which case it would be stricly anonymous and aggregated.